Marketing Local Food, Feeding your Community

Are you serious about wanting to produce food, feed people and sell what you grow? Producing food crops for sale is only one half of the equation. Successfully marketing your crops is what will make your growing endeavors worthwhile financially. We will consider a wide variety of marketing avenues looking at everything from Farmer’s Markets to CSAs to Wholesale options plus a few think outside of the box ideas. We will uncover the pros and cons to each marketing channel so that you can figure out which marketing options will work best for you in your system.

Course Details

  • Workshop Title:
    Marketing Local Food, Feeding Your Community
  • Level:
    Beginner (no prior info needed)
  • Date of Class:
    Tuesday, 4/28/15, 6-8pm
  • Teacher:
    Courtney Tchida
  • Location:
    The Farmhouse
  • Intended Audience:

    Market Gardeners, Backyard Farmers, Farm-scale growers, Rural Growers

  • What sets this workshop apart:

    This class covers basic marketing options direct to consumer and wholesale options plus a slew of other innovative ideas.

  • Will leave knowing:

    Participants will leave with numerous resources and ideas on how they will be able to market what they grow.

  • Course elements:
  • Areas this content can be applied to::
    Tools and technology
  • Recommended Reading or Preparation:

    Will be provided at the class: Marketing Local Food from the Minnesota Institute for Sustainable Agriculture

  • Teacher Bio:

    Courtney Tchida, Student Program Coordinator for the Minnesota Institute for Sustainable Agriculture at the University of Minnesota since 2003. She is the Farm Manager for Cornercopia Student Organic Farm, which was create in 2005 for the purpose of giving students at the University a hands-on real world experience of growing organically as part of their college experience. Courtney has an M.Ed in Agricultural Education (2007) and a B.S. in Environmental Horticulture (1999) both from the University of Minnesota. She has also received training and certification in Permaculture Design, SPIN (Small Plot Intensive) Farming, and Biointensive farming.

  • Register for this Class:

    Marketing Local Food

    Each month's class will walk gardeners through the season, touching on as many aspects of growing as we can in the process. This series is designed to equip you with the gardening skills you need for a lifetime of growing.Topics will include: garden planning, bed prep, planting seeds vs. transplants, watering, mulching, companion planting, crop rotations, succession plantings, weed management, pest and disease management, harvest techniques, cover crops, and end of the season garden clean up. Each class will have handouts that highlight garden activities each month.